Jun 15, 2022
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Of course, not all products or functions pursue retention. The retention rate is not only related to the quality of product design, but also to Whatsapp Database the attributes of the product itself. For tool-type products such as WeChat, Tick List, Graphite Documents, and Flush, the higher the retention, the higher the final business value. The indicators of products with low repurchase rate and high unit price, such as Jiayuan, Shell, and Understanding Chedi, are more Whatsapp Database concerned with the conversion rate of customer orders. For customers such as Maoyan and Meituan with a long cycle, they are more concerned about the long-term retention rate, such as 7-day and 14-day retention, and it is. Necessary to increase the frequency of users by expanding business scenarios. 1.2 Churn rate We often focus on retention Whatsapp Database rate, and often ignore its opposite and equally important metric: churn rate. Incremental retention rates also tend to be captured from Whatsapp Database churn rates. 1.3 Calculation formula Retention rate = the proportion of the number of active users in a certain range who still start the app on the Nth day Clicking again within N days will count a part of the lost users (there are cases where they log in a few days ago and then no longer log in but are counted), causing a deviation. So this calculation method is not recommended. Growth retention rate = churn rate * proportion of lost users' functional requirements * factor Whatsapp Database conversion rate 2. Factors of low retention rate There are many reasons for a low retention rate, but in the final analysis, there are three categories: 2.1 Insufficient product value or insufficient service That is, your product demand is not painful enough or your product demand is simply the product's self-imposed demand rather than the user's demand. At this stage, you need to re-examine your own needs, and Whatsapp Database determine whether users really need this through research and the support of relevant data. function, whether it really brings value to them.