Information be collected and evaluated effectively in subsequent stages. In addition to content planning, finalizing the specific research question, timing and financial planning should also take place during the definition phase. The German Marketing Institute usually executes the first project phase in a first kick-off workshop, in which all relevant information is exchanged with the client, relevant objectives are defined and further actions are planned in detail. Some companies also conduct proprietary market research. Here, however, there is above all the danger of a lack of objectivity. The relatively low level of method knowledge and time and personnel bottlenecks are further disadvantages. For the reasons above, it often makes more sense to outsource this process.
We guarantee you more than years of experience in the field and can use our expertise to implement your personal market research project in many different ways. Design of a Market Research Project During the subsequent design phase, it is important to plan and organize the upcoming market research according to the whatsapp mobile number list goals you have set and the information needs you have identified. With the selection of the type of investigation and the identification of the relevant sources of information, the definition of the methods used to obtain the information and the specific design of the individual procedures, this phase requires very complex decisions and tasks for which we are by your side as consultants.
In addition, the people who will provide information to the research participants must be designated, and the main concern here is to determine the appropriate sampling method and the required sample size. Results are documented and coordinated with you in the form of a research plan. Questionnaire development In both quantitative and qualitative surveys, the development of questionnaires plays a vital role in the market research process. The first step, collecting relevant questions, is initially only at the content level. Then define the form of the survey. Determine whether the test should be highly standardized, partially standardized, or non-standardized.