Google is trying to get the purpose of the searcher’s request. The company accepts the burden of providing the best possible product, even if the question is vague.
For example, if someone types in “jaguar”, Google has to figure out what that searcher is looking for. Is he looking for an NFL team website? Or car information? Is he looking to buy an old Atari Jaguar game system?
It may seem like an impossible task to read minds, but Google is trying to solve it.
SEO without Keywords?
A common method of search engine optimization is targeting keywords. But the research is already serious. Today, pages can work well with search results without many keywords - or any - queries.
In recent years, Google has incorporated sophisticated search models into their algorithms to help understand intent, providing better whatsapp phone number list results for each user. Better results keep users loyal to Google, which means more ads are clicked on. So Google may continue to improve its level of understanding.
Keywords are certainly important. But SEO in 2019 is more than just having popular keywords in your copy. Requires a copy consistent with the intent of the request. You need two.
Google’s understanding of intent to ask leads to compelling search results, especially when it comes to customization. For example, I play the guitar. I love classic rock. Google seems to know that. When I search for "what does Garcia play?" I was presented with an article about Jerry Garcia of Grateful Dead, focusing on his guitar. But when I do my research on the incognito chart, the question comes up with an answer for Kirsten Vangsness, the actress who plays Penelope Garcia in the TV show “Criminal Minds”.